Shoe Stories – The “Gazelle” series is one of the highlights in adidas’ latest campaign entitled “We Gave You The World An Original, You Gave Us A Thousand Back.”
The visuals are familiar, but not cliche, that was my first impression when I opened the box of adidas Gazelle Bold shoes . Throughout the existence of this German apparel company, “Gazelle” can be said to be one of the most popular series.
Even in the product description, they dare to write, “The list of Adidas’ most iconic shoes would not be complete without the Gazelle,” as quoted on the brand’s website, Sunday, October 22 2023. It was explained that suede shoes were first worn on indoor courts in the 1970s. an.
The product in question continues to gather “fans to this day,” and I am one of them. In my opinion, the suede material used gives an elegant impression that blends in with the sporty design of the footwear.
The surprises in this series certainly don’t stop there, because through its outsole platform , adidas seems to want to say, “If you can have three attractive outsole stacks, why only want one?” This is certainly a confirmation of a new style in timeless shoe design that has probably filled the shoe wardrobes of many customers around the world.
I think his presence provides a new perspective on classic style. On the other hand, the adidas Gazelle Bold is also a very versatile model in the adidas shoe sector . Its flexibility makes this product quite good value for money, because it can be used on various occasions.
Apart from the outsole , the midsole also features some of the most significant technical details. Utilizing EVA foam, in my opinion, the midsole feels very solid, making it comfortable to wear for long periods of time.
Highlighted in Latest Campaigns
It’s the “cushion” on the back of the foot that really surprised me, because it feels super soft. So when worn, my feet didn’t get scratched, even though I deliberately wore socks that were quite thin, even invisible shock to test it. However, if you like the sensation of a softer foothold, you can consider adding an insole as needed.
The “Gazelle” series itself is one of the highlights in adidas’ latest campaign entitled “We Gave You The World An Original, You Gave Us A Thousand Back.” Through this movement, they intend to open a new era while remembering the collection and the figures who made their name famous.
Starting with three films made by three well-known producers: Daniel Wolfe, Will Dohrn, and Chadwick Tyler, referring to the official statement received by Liputan6.com recently. Each of his works depicts icons from the adidas collection, namely Superstar, Gazelle and Samba.
Daniel Wolfe pours out his creativity in the Superstar film series. Created for basketball, and adapted to hip-hop culture , the series is said to “break the culture of the time by making performance shoes into lifestyle icons .”
3 Adidas Collection Icons
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Then, there is the Gazelle, which was first introduced as a trainer shoe and became popular among skaters . With a classic design on the upper, use of suede material , and an iconic rubber sole, this series is a symbol for innovation lovers. Dohrn tells the story of the Gazelle shoe through the lens of a protagonist moving across eras.
Lastly, the Samba collection. First created for football, the shoe’s simple silhouette quickly became a trend worldwide, the brand said. With Justyna Obasi’s signature video visuals, Samba’s journey is documented across the world and time. Starting from the game of young footballers, and continuing to accompany the steps of world lifestyle icons.
In Indonesia, the legacy of these three classic silhouettes was celebrated through an exhibition held at MBloc Jakarta on October 7 2023. Brand Communications and Sport Marketing for adidas Indonesia, Gracia Putri, said, “The Originals line does not only exist as a legacy of the past.”
“This collection also influences culture today and in the future,” he added.
Not Just an Exhibition
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Putri continued, “Just mention how this collection is worn by world superstars, such as Run DMC, Pharell Williams, and many of today’s idols. Of course, it doesn’t rule out the possibility that adidas Originals collections will also give birth to other superstars in the future.”
The exhibition showcases rare first-generation adidas Originals shoes that “have priceless history in every pair.” Discussions regarding the classic adidas Originals collection were also presented with several panelists.
Among them are Yarsep Hanedi, Senior Designer for adidas from Indonesia for the sportswear line; Izar from the Die Hard adidas Fan community; and Angga Sudiartiana alias Angga Nggok who is a public figure and sneakerhead . However, the fun doesn’t stop there.
The series of events also presented performances by Barry Likumahuwa and The Rhythm Service ft. Eva Celia and Regina Poetiray. Also, karaoke with Duarurat, and a performance from Rewind – The Originals by Soul Menace (DJ Cream, DJ PDouble, DJ Schizo, Live PA Kyriz & Fangtatis).